In order to protect branded pharma products and to identify original from duplicate products, Shreenath Smart Technologies Pvt Ltd has come up with a simple talking pen technology which can be easily used anywhere using a pen shaped device.
The talking pen technology can be incorporated in Gravure, Flexo and Offset printing technologies. It is the easiest way to identify counterfeit drugs by marketing representatives and consumers.
Talking to Pharmabiz, Shrujal Patel, managing director of Shreenath Smart Technologies Pvt Ltd, said “We have developed a talking pen to identify original from duplicate pharma products. We convert a drug manufacturer’s audio/ text file like ‘This is a genuine product manufactured by our company’ or “This is a genuine or original product” or whatever audio or text file the manufacturer gives us in any language into a printing file format.”
“The drug manufacturers can add portion of our file by cutting any portion of our file and incorporating their design and print on their product, label, PVC card, foil, paper or on any substrate with offset, flexo, or gravure printing technology using black ink. We can also give the manufacturers invisible ink to print. This ink will not glow under UV or any light so this printing will not be seen or copied. They will have to print on any particular part of their product pack,” he said.
He added “We will give the pharmaceutical manufacturers specially encoded talking pen. When this pen is put over that particular part the pen will speak the coded printing. In this way they can easily detect counterfeit as the pen will not speak on duplicate products.”
Patel said “If the audio print file is printed and someone tries to manually copy the micro dot file and print later on any duplicate/forged product, the pen will still read only the file printed on original product and will not be able to read the counterfeit printing.”
He said “Our printing code file will look like blank when one opens the file. One needs to cut the portion from the file in ratio of 1:1 and incorporate the file in the design. When they increase the file size then they will see the code like small dots.”
The counterfeiting of pharma products has become a threat to pharma companies across the country and world leading to deterioration of health and monetary losses to the people as well as to the units. The talking pen technology based on advanced techniques could prove to be great help to pharma industry in future, he concluded.
Written by Prabhat Kumar (Sr. Manager Quality Assurance at PAREXEL) and published on Linkedin on Dec 29th,2016